Effective salespeople are masters of a complex skillset. It takes technical expertise and fine-tuned people skills to translate product specs into persuasive value. Honing these skills takes years of practice. Meanwhile, your people have goals to hit this month.
L&D can help accelerate the learning curve by delivering sales training in a format that’s highly effective in a short amount of time. Microlearning provides quick, impactful learning that fits into the schedule of even the busiest salesperson. Here’s why your sales team needs microlearning:
Speedy onboarding ensures faster ramp-up time
New sales employees need the info that will help them start selling quickly, and they don’t have a lot of time to spend in a classroom or reading lengthy training manuals to get it. Microlearning allows for fast and smooth onboarding: associates can inject themselves into the training wherever it’s most necessary, skipping or reviewing lessons no matter their skill level walking in the door.
Accurate data helps forecasting
Because microlearning allows for built-in assessments, managers have real-time access to the outcomes of training. They know who is ready to sell and who needs more education. This feedback makes for more effective coaching, and sales teams get the immediate support they need to do their best work.
Flexibility helps everyone keep up
Scheduling training around the grueling hours of the sales floor can be difficult, and it’s hard to ensure perfect attendance. Because microlearning tools are accessible on a variety of platforms, associates are able to access training when it fits into their busy lives–at home when they feel like it, or at their desk or in their pocket when they need it in the field.
Short-form production is fast and nimble
As product and service offerings change, sales teams need to be kept in the loop. Traditional training methods didn’t allow for quick updates, so often materials became outdated. Because microlearning consists of short-form content, it’s fast, affordable, and less labor intensive to keep current in real time. This is training that not only keeps up with technology but also the pace of fast-moving businesses.
Active engagement drives better performance
Effective training is designed to provide information that is interesting and applicable, making it easy for learners to retain new skills. Microlearning consists of videos and interactive quizzes that keep sales teams engaged throughout the training process, in a format designed for maximum retention. In a word: this is learning that works, delivered in a way learners love.
Want to learn more?
See how microlearning transforms individuals and organizations and download our guide, Microlearning: The Modern Strategy for the Modern Workplace.