Ever have that experience where you look at a product online–maybe a new TV or a pair of shoes–and then that same item magically appears in ads on your Facebook page or some random blog you’re looking at? It’s a pretty common phenomenon: companies collect information about what you’ve been looking at, then target ads to you based on that information.
It’s just one of the many ways in which many companies can use your data online. Now, whether that’s awesome or creepy is up for debate, but one thing that’s for sure is that if you’re a citizen of the European Union, this experience could change soon: the General Data Protection Regulation (GDPR) goes into effect May 25th, and from that point on, companies will no longer be able to use your data for any purpose without your explicit consent.
The EU passed the GDPR to protect its citizens’ data at the population level, which means any company interacting with European citizens needs to comply with new rules for data collection and usage, or pay hefty fines. For many companies, in and out of Europe, this will require changes in what data they collect, how they collect it, how they store it, how they use it, who they share it with, and how they dispose of it–it’s a lot!
However, if your company needs to be compliant with the GDPR, once you get over the hump of changing your data processes, it will help you better serve your customers and increase their trust in you, because you’ll be taking better precautions with their personal information.
Producer Jen SanMiguel breaks it down in simple and useful terms in Grovo’s newest Mircolearning® content on preparing for the GDPR. Through this content you will learn:
- Who needs to be GDPR compliant: Learn what GDPR is, who is subject to it, who is protected, and how you can make sure you’re in compliance if you need to be
- What does GDPR compliance means for your job: Tailored to different data protection areas, such as customer data, patient data, employee data, software development, IT, web design, and budgeting, learn what the GDPR means for you.
To get started, take one of our lessons, “Does My Non-EU Company Need to Be GDPR Compliant?” to find out whether GDPR is relevant to you. (And don’t worry–you’ll still be able to get ads for things you want, you’ll just have to actively consent!)