As Adena Friedman, CEO of NASDAQ, once said: “Ideas are only as good as your ability to communicate them.”
How many times have you had what you felt was a great idea, but struggled to convince your manager to adopt it? On the flip side, maybe you manage a team of smart, talented, creative people—all of whom have great insights that could help your company. If some of those people don’t have the skills to surface their ideas, you’re likely only hearing from a select few. You could be missing out on valuable input from quieter or less-assertive folks who just need to work on the skill of giving voice to their ideas. Ideas that could help your team and your business overall are simply going unheard.
As organizations become flatter, with each employee expected to have more cross-functional skills, it’s more important than ever that everyone is able to develop, pitch, and gain support for ideas that will drive their business.
That’s why Grovo is releasing new Microlearning® content to help team members conquer the valuable skills and methods necessary to build support for their ideas. Created by content producer Ike Wilson, these new lessons include the following topics:
- Develop a Credible Business Case: Learn how to develop a strong business case, supported with the right evidence to address common questions, and give you and your stakeholders clarity. Contributors include Career Coach and Public Speaker, Marie DeVeaux and Social Creative Strategy Director, Meghan McCormick.
- Frame an Idea for Decision Makers: Understand how to assess who your decision makers are and what they care about so you can shape the way you pitch your idea in a way that will resonate with them. Learn how to anticipate and prepare for their objections and counteract the effects of negativity bias.
- Make an Idea Convincing and Sticky: Finally, use persuasive messaging techniques to make your idea stick, create a sense of urgency, and help your audience connect emotionally with your idea so that they consider it fully.
If you’ve hired someone into your company, chances are it’s because they have the capacity to generate great ideas, and we want to make sure everyone is able to share those brilliant thoughts. Whether you’re an individual who wants to promote a new idea, or a leader who wants to promote great insights from your people, start learning how to do your ideas justice by watching one of our new lessons, What Great Business Cases Do.