Grovo partnered with MediaMath, one of the leading providers of digital media trading technology and services, in order to produce 15 animated lessons on Online Advertising.
You’ll learn everything from the Key Players in Online Advertising and How Modern Display Works to Real-Time Bidding and Consumer Privacy in Advertising; Enroll in the course by clicking the image to the right, or check out a sneak peak of the lessons in the course below.
The Key Players of Online Advertising: There are two sides to the display advertising marketplace: the demand side — made up of advertisers, brands and companies that spend money promoting products and services — and the supply side — which is made up of publishers, who are the website owners on which advertisements are placed. Get an overview of the various parties involved in the world of display advertising, and how they interact in this lesson:
How Modern Display Works: Modern display advertising lets advertisers show ads to only those users who are likely be interested in their goods and services; in other words, they’re highly targeted. Find out where ads are placed around the web, and how those ads are served to visitors.
What are Display ads? Display ads are placed on websites as banners, or rectangles of different sizes. They’re different from other forms of online advertising, such as search advertising, in that they use images, audio, video or animation. In this lesson, you’ll learn everything about what makes up a display ad, and the typical formats you’ll find around the Internet.
Ad Servers and Ad Tags: Ad servers are the platforms that manage and place ads across the Internet. They call ads from a centralized server, then deliver them to a website – more specifically, to a user’s browser. Check out the Ad Servers and Ad Tags lesson to see what servers and ad tags are, and how they work.
Cookies: The small files placed on consumers’ computers to help uniquely identify them, anonymously. In display advertising, cookies connect the ads that a user saw, with the action that user took in response to those ads – a process called “attribution.” Here’s a closer look at what cookies are, and how they work.