Learn Better Microlearning Product

For Speed and Stickiness, Cards Are Next for Online Learning. Here’s Why.

Written by Ophir Sweiry

From business cards to baseball cards, humans have long used cards to share information with one another in quick, compact, and interesting ways. 

It’s not hard to see why. Cards get straight to the point. Unlike long-form media like a book, magazine, or movie, cards give you short bursts of information—just the essentials, please—in an easy-to-consume format. Which also makes them a great learning tool. Flashcards, anyone?

An age-old format, reborn for the digital age

On the web, where speed and flexibility reign supreme, cards are quickly becoming the new dominant design pattern. Tech giants such as Google, Twitter, Spotify, and Pinterest are using them as the primary foundation for their latest apps and experiences.

And it doesn’t hurt that cards are perfect for displaying on smartphones and tablets, the devices of choice for so many consumers of digital content.

But cards aren’t just the new building blocks of the web. We believe they’re the new building blocks of microlearning, too.

Cards are the new building blocks of microlearning

In the latest release of Grovo’s microlearning solution, every lesson is now card-based. Our off-the-shelf library includes thousands of card-based lessons covering soft skills, management training, digital skills, and more, each made up of a series of swipeable cards.

Each card contains a single piece of multimedia—a video, an image, a bit of text, a quiz—and a series of cards comprises a lesson, which learners can move through at their own pace. Go ahead, give it a shot: 

 

Cards are a perfect format for creating and delivering microlearning content, which is all about giving people simple, bite-sized bursts of information they can apply immediately.

Here are a few reasons card-based microlearning lessons work so well for helping people learn on the job:

They’re more attention-grabbing.

Our brains pay more attention when a media format changes. For instance, if you’re watching a video, you quickly get used to the format, and gradually pay less attention. But with a card-based approach, you may see a short video, followed by a question about the video, followed by a GIF or text card, and so on. In a manner of speaking, your attention gets “reset” with every change in media.

They encourage reflection.

Cards are self-paced by nature. As learners flip through cards, they have an opportunity to pause and reflect on the content of each card before moving on, which is the essence of microlearning. This gives your brain’s working memory time to process the information before moving it into short-term memory, where it can be retrieved at a later point.

They’re stickier.

Great speeches, books, and movies all tend to have captivating openings and closings. Due to something called the primacy and recency bias, those are the parts we tend to remember most. We often forget whatever happens in the middle. Cards optimize for this by giving learners more beginnings and ends to latch onto—making learning extra sticky.

They’re focused.

Unlike YouTube-style video players that are surrounded by ads, suggested content, and other items that compete for your attention, Grovo’s cards are immersive—meaning they take over the full screen and block out everything else. They make the learner focus on one thing, increasing the content’s effectiveness.

They’re flexible.

Beyond offering lots of advantages for learners, cards are also extremely valuable for busy L&D professionals who want to make the most of their time and their content budget. Cards are fast to edit, easy to update, and can be endlessly repurposed—all extremely powerful and valuable qualities in a business landscape where speed and agility equal success. In fact, every lesson is Grovo’s off the shelf is now instantly customizable thanks to cards.

These are just a few of the reasons why I’m so excited about our launch of Grovo’s new card-based microlearning platform to the general public.

If you’re interested in a demo, we’d love to give you one. Just request one here and we’ll get you set up!

Ophir Sweiry is Senior Product Manager here at Grovo. He is dedicating to building products that solve real problems for real people. Ophir is passionate about making online training more engaging for learners and helping L&D teams make the biggest impact possible.