Wildfire Interactive is the biggest social media marketing software company in the world. Less than three years from their summer 2009 launch, as they recently posted, the Palo Alto-based company has powered over 200,000 marketing campaigns world wide, some of which belonged to 30 of the top 50 global brands, including Facebook, Sony, AT&T, LiveNation, Victoria Secret, Pepsi, and more. Wildfire is also a two-time winner of the Facebook Fund, started by Facebook, Accel Partners, and Founders Fund. As with any wildly successful start-up, there are many factors that come into play when explaining their success; one important move by Wildfire was to manifest a scalable, templatized solution by which companies, both large and small, could create a customized social media marketing campaign.

We’ve written and produced a suite of lessons covering Wildfire Promotion Builder, part of their social marketing suite that lets businesses set up and market promotions, like sweepstakes and group deals, across Facebook and other social outlets. Watch our course to learn how to use Wildfire Promotions.