In 2012, MediaMath, the leading independent programmatic company for marketers, saw an opportunity.
Advertising technology was evolving at lightning speed, as was the need for marketing professionals with the right set of digital skills. To close this education gap for clients, partners and the industry at large, MediaMath launched the New Marketing Institute (NMI) to educate, engage and empower a new generation of marketing professionals globally.
To achieve this scale through a blended learning approach, they needed our help.
“When we launched New Marketing Institute, we were a lean but ambitious team who understood the role that technology could play within education,” says Elise James-DeCruise, Vice President of NMI. “We needed a trusted ed tech advisor—one that could be there for us as we grew.”
After shopping around for educational technology solutions, the team selected Grovo for our emphasis on learner engagement, commitment to client success, and the speed and flexibility we could bring to MediaMath’s burgeoning educational arm. “When we started out there were maybe a few hundred videos in the library. Now Grovo has thousands,” says James-DeCruise. “Other companies weren’t able to compete.”
Beyond agility, it was our deep expertise in microlearning and content production—what’s now known as Grovo’s Learning Innovation Services—that truly set us apart. Additionally, our client services team offered plenty of learning guidance along the way. Custom instructional design and video content, translated in over seven languages, supported what would become NMI’s body of best-in-class curriculum and certification content.
Over the course of the partnership, Grovo has seen the organization scale to over 10 offices across 10 countries, from 200 to 800 employees, and saw NMI’s small training, certification and programming team expand to 17. “Grovo’s customer service is unmatched. How many companies provide you with dedicated account management and tech support reps who make themselves available to you 24/7? They go above and beyond.”
NMI has even gone on to win awards for their training and certification, including the Brandon Hall Group’s Silver Excellence in Learning “Best Certification Program” and “Best Unique or Innovative Learning & Development” and Chief Learning Officers’ Learning In Practice Award for Innovation.
“Grovo really understands the challenges faced by businesses today and has built its training accordingly. Everything is done with the end user in mind,” says James-DeCruise. “It’s amazing what Grovo has done to help NMI meet the learners where they are in location, language and learning style.”
And when learners come first, the result is transformative: happy and informed clients with the alignment necessary to scale a business far and wide.
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