Grovo’s Microlearning Framework: 4 Keys to Creating Great Content

Written by Matan Berkowitz

What is Microlearning® content?

The answer to that question often comes in many forms. It’s learning content that’s short. It’s content that focuses on one learning outcome. It’s content designed to give people support where they need it. But there’s another critical element to understand—every piece of Microlearning content needs to provide substantial value. Microlearning can’t be too short or too focused, or even too specific to one scenario.

At Grovo, we’ve spent years defining and refining what it means for content to be Microlearning. We’ve developed a framework that all Microlearning content should follow, and we’re excited to share it with you in our new white paper, “Grovo’s Microlearning Framework: Four Keys to Creating Great Content.”

Defining Microlearning Content

The most important thing about Microlearning content isn’t how long it takes to consume–it’s about what’s in it. To truly be Microlearning content, a lesson needs to:

Appeal to learners: Creating short content doesn’t guarantee you’ll capture the audience’s attention. Earning your learners’ attention—whether through a story, statistic, reflection question, or personal anecdote—is essential to every piece of Microlearning content you create.

Provide meaningful insight: Adding your point of view, or highlighting an idea that your audience might not have thought about, will give your Microlearning content the substance it needs to be truly valuable to your learners.

Clarify the most important point: Microlearning lessons should have one clear, important takeaway that is obvious to your learners. Your content should have a high point—an apex—that will stick with your learners long after they’ve completed the lesson.

Help learners transfer the material: The ultimate goal of Microlearning lessons is to help learners transfer what they’ve learned from your lesson to their life. Every Microlearning lesson needs examples, tactics, assessments, and other cues that will help your audience truly internalize what you’re trying to teach.

Making great Microlearning content is still an art—it takes creativity and skill to develop lessons that engage and help learners. But the days of arbitrary, ambiguous, and even conflicting definitions of Microlearning are over. Instead of guessing if your content fits the Microlearning smell test, you can use our white paper to start making Microlearning content that will help your learners–and your organization–succeed.