Fall of 2016. What a time to be alive in America. The Chicago Cubs and the Cleveland Indians are going head-to-head in the World Series, Kim Kardashian is silent on social media, and our choice for president is between the first female major party nominee and a reality TV star. We never thought this day would come so soon. With the craziness of the 2016 election cycle and the fate of the free world on the line, it’s important to find the humor in the current political landscape.
Enter our friends at Unified.
Unified—an award-winning marketing and analytics technology company, fellow Crain’s Best Places to Work honoree, and long-time Grovo client—is constantly seeking ways to promote learning content internally and boost employee engagement. Twice a quarter, their internal ‘Team Grovo’ finds creative ways to tie current events back to their training initiatives and internally markets the content through clever emails. They’ve used themes like back to school and the holidays in the past, but when it came time to ideate something for Q4, they went with a more unconventional approach.
“Halloween just felt tired,” agreed Hannah Rosenberg and Sophia Huneycutt of Unified’s Team Grovo, “From a marketing standpoint, everyone is doing something about the presidential election, so it made sense. Plus, you can only do it once every 4 years.”
Not only are the emails they came up with creative and fun—much like Unified’s own company culture—but they are also successful. Team Grovo sees a spike in logins and lesson views each time one of their unique engagement campaigns goes out, introducing regular opportunities for learning and promoting employee growth.
So, how did Hannah, Sophia, and Unified’s Team Grovo tie internal training to the election? Take a look for yourself:
Thanks to Hannah, Sophia, and Unified’s marketing team for allowing us to share how they keep their employees engaged and learning throughout the year, especially during these strange times. And don’t worry, the election is almost over, so make sure to exercise your civic duty and vote. No matter who wins, at least you’ve learned something new!
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