Category Archives: Expert Series

The Expert Series: Jordan Franklin

Name: Jordan Franklin Title: Facebook Split Testing for Success Description: Facebook Ads Master Jordan Franklin walks you through how to properly set up split testing for Facebook Ads, and how to iterate on your findings. Bio: Jordan Franklin is the Director … Continue reading

Posted in Expert Series | Tagged , , , , , , | Leave a comment

The Expert Series: Mike Edelhart

Name: Mike Edelhart Title: The PC and Social Revolutions Description: The original editor of PC Magazine discusses the PC revolution led by Steve Jobs and Bill Gates, and describes how companies should learn from them and apply what worked to … Continue reading

Posted in Expert Series | Tagged , , , , , , , , | Comments Off

The Expert Series: Zach Ciperski

Name: Zach Ciperski Title: Build an SEO Foundation Description: Learn the steps every website owner should take to ensure Google’s crawlers can access and index your content. Bio: Zach Ciperski is the Director of SEO for Elite SEM, and also serves … Continue reading

Posted in Expert Series | Tagged , , , , | Comments Off

The Expert Series: David Tisch

Name: David Tisch Title: Building a Successful Startup Description: Learn how one of New York’s leading angel investors picks the companies he invests in and evangelizes. Bio: David is the Managing Director of TechStars in NYC, as well as the Managing Member of … Continue reading

Posted in Expert Series | Tagged , | Comments Off

The Expert Series: Ben Lerer

Name: Ben Lerer Title: Building Thrillist Bio: Ben Lerer is the CEO and Co-founder of Thrillist, a daily city guide with a presence in over 20 cities and over three million subscribers. Since its launch in 2005, Lerer has overseen the … Continue reading

Posted in Expert Series | Tagged , , , | Comments Off