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Category Archives: Expert Series
The Expert Series: Jordan Franklin
Name: Jordan Franklin Title: Facebook Split Testing for Success Description: Facebook Ads Master Jordan Franklin walks you through how to properly set up split testing for Facebook Ads, and how to iterate on your findings. Bio: Jordan Franklin is the Director … Continue reading
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Tagged Clickable, Expert Series, facebook ads, Fathead, Jordan Franklin, Social Media, Vitamin Shoppe
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The Expert Series: Mike Edelhart
Name: Mike Edelhart Title: The PC and Social Revolutions Description: The original editor of PC Magazine discusses the PC revolution led by Steve Jobs and Bill Gates, and describes how companies should learn from them and apply what worked to … Continue reading
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Tagged Bill Gates, Contact Conference, Expert Series, grovo, Mike Edelhart, PC Magazine, PC Week, Steve Jobs, The Pivot Conference
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The Expert Series: Zach Ciperski
Name: Zach Ciperski Title: Build an SEO Foundation Description: Learn the steps every website owner should take to ensure Google’s crawlers can access and index your content. Bio: Zach Ciperski is the Director of SEO for Elite SEM, and also serves … Continue reading
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Tagged Coffee for Less, Elite SEM, Expert Series, grovo, Zach Ciperski
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The Expert Series: David Tisch
Name: David Tisch Title: Building a Successful Startup Description: Learn how one of New York’s leading angel investors picks the companies he invests in and evangelizes. Bio: David is the Managing Director of TechStars in NYC, as well as the Managing Member of … Continue reading
The Expert Series: Ben Lerer
Name: Ben Lerer Title: Building Thrillist Bio: Ben Lerer is the CEO and Co-founder of Thrillist, a daily city guide with a presence in over 20 cities and over three million subscribers. Since its launch in 2005, Lerer has overseen the … Continue reading

