Engagement

Best Practices for Training Retail Organizations

Written by Sarah Lybrand

Most retail organizations understand the challenge of retaining good people. As if relentless competition and a dynamic market weren’t enough to keep up with, employee turnover is a consistent trouble spot for retailers, costing about $1 billion a year.

Effective learning programs are a powerful way to retain employees. Deploying product information, new technologies, and updated company strategies becomes a breeze. Retail staff will enjoy themselves more, managers will thrive as developing leaders, and the business will boost as a whole because of it.

From on-boarding to on-the-job training, here are five best practices retail organizations can use to create a seamless learning experience for their employees.

Find an effective learning solution.

Most formal retail training programs are as dated as beeper technology, but training that’s built for the 21st century—with learning that excites them both on and off the job, can be a game-changer. This means short bursts of consumable content that’s both engaging and emotionally stimulating, and mobile-compatible for access anytime, anywhere.

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Make it customizable.

To make it effective, learning should speak to your employees, relate to your organization’s goals, and be tied to your business outcomes. Train your learners with real business scenarios, and include relevant, relatable, on-demand training into the daily routine.

Seek flexibility.

On the other hand, custom learning solutions for every segment of your business is costly. Instead, choose a solution that’s flexible enough that meets the unique learning needs of every function, every department, every store, and for every level of your organization, whether serving in-the-field sales associates, corporate managers, or the C-suite.

Support diversity.

Appeal to a diverse and multi-generational workforce—from on-the-go millennials to back-to-work seniors—by factoring in every worker’s needs. Adopt intuitive, user-friendly technology, and support personalized learning paths for all employees.

Offer centralized learning.

Use a consistent platform that engages employees across a fragmented structure, regardless of location. That makes learning effective for your whole organization, no matter where in the globe, or how complex the structure so learners don’t need to depend on one local manager to train them.

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Engagement goes beyond employee satisfaction. By implementing these 5 best training practices into an effective 21st century training solution, learners will become more productive—and far more valuable. At the same time, individuals can connect with their work more deeply than ever, raising retention levels for the entire organization. This is the profound impact effective learning can have on your business.

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