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Author Archives: Jeff Fernandez

The Expert Series: Kelly Hoey

Name: Kelly Hoey Title: Connecting to Accelerate Description: Learn about connecting from a professional. Co-Founder and Managing Director of Women Innovate Mobile talks about connection and her accelerator’s culture.

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The Expert Series: Julian Green

Name: Julian Green Title: Profile of a Traveler Description: Get a look inside the mind of Julian Green, founder and CEO of Jetpac, on how the Internet has changed commerce and travel, both for him personally and for the world.

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The Expert Series: David Honig

Name: David Honig Title: Data Driven Investments Description: David Honig, a veteran VC who has made investments in companies like Aviary, UrbanDaddy and PhotoBucket, explains the value of data for a startup and its investors.

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The Expert Series: Allan Dalton

Name: Allan Dalton Title: Transforming Real Estate Description: Real estate veteran Allan Dalton talks about the transformative power of the Internet, and what this means for an industry that once relied on controlling information.

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The Expert Series: Becky Straw

Name: Becky Straw Title: Making a Social Enterprise Work Description: Becky Straw helped pull two startup non-profit organizations through to success; here’s her story, complete with ups-and-downs, social media breakthroughs, and advice for entrepreneurs interested in starting non-profits.

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The Expert Series: Neil Blumenthal

Name: Neil Blumenthal Title: Disrupting an Industry Description: Understand the key components of building an online brand that can compete with large, multinational conglomerates while upholding a higher social mission.

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The Expert Series: Jennifer Hyman

Name: Jennifer Hyman Title: Marketing & Selling to Women Description: Learn how Rent the Runway was created with women in mind from inception, and how they continue to attract women across every socioeconomic class.

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The Expert Series: Arjun Dev Arora

Name: Arjun Dev Arora Title: Retarget & Convert Description: Arjun Dev Arora, CEO and Founder of ReTargeter, explains the basics of retargeting, how to improve conversions, and the future of display ads.

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The Expert Series: Joshua Waldman

Name: Joshua Waldman Title: Ultimate Guide to Personal Branding Description: Personal branding author and entrepreneur, Joshua Waldman, shows how cultivating a personal brand can help advance your career and personal life.

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The Expert Series: Jordan Franklin

Name: Jordan Franklin Title: Fighting Ad Fatigue & Leveraging Fans Description: Clickable’s Jordan Franklin, a master of Facebook ads, explains the financial and branding benefits of keeping social advertising fresh.

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The Expert Series: Zach Morrison

Name: Zach Morrison Title: Local PPC Description: Search marketing expert, Zach Morrison of Elite SEM, discusses how any brand or business can employ a local PPC strategy for efficient customer acquisition.

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The Expert Series: Mike Edelhart – Creating Value and Attracting Capital

Name: Mike Edelhart Title: Creating Value and Attracting Capital Description: Veteran media and Internet startup executive, Mike Edelhart, talks about companies and attracting investments.

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The Expert Series: Greg Rivera

Name: Greg Rivera Title: Viral Branding Description: Greg Rivera discusses how the Internet and social media helped ignite, expand and empower the global cult following of his brand.

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The Expert Series: Tom Critchlow

Name: Tom Critchlow Title: Master Video SEO Description: SEO master, Tom Critchlow, teaches you the steps to ensure self-hosted and YouTube videos rank for high-traffic terms.

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The Expert Series: Jordan Franklin

Name: Jordan Franklin Title: Facebook Split Testing for Success Description: Facebook Ads Master Jordan Franklin walks you through how to properly set up split testing for Facebook Ads, and how to iterate on your findings.

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