Name: Ben Lerer

Title: Building Thrillist

Bio: Ben Lerer is the CEO and Co-founder of Thrillist, a daily city guide with a presence in over 20 cities and over three million subscribers. Since its launch in 2005, Lerer has overseen the growth of Thrillist’s marketing, sales and business development efforts. He has also overseen its recent acquisition of members-only online retailer, JackThreads.com, and the launch of localized commerce platform, Thrillist Rewards. Ben also serves as Manager of venture fund Lerer Ventures, and sits on the Board of Directors for the East River Development Alliance, a New York non-profit organization.

Description: Ben Lerer discusses how be built Thrillist from the ground up, and how its three brands leverage e-commerce and email marketing opportunities.

Watch: Head to grovo.com/experts to access the full interview for free with a Grovo account. You can also Like or Tweet the Expert Series by noon ET 1/26 to tune in for free.

Chapter 1: Thrillist Inspiration & History

Chapter 2: Email as More than Marketing

Chapter 3: Iterating on the Business

Chapter 4: Email Marketing Experiences

Chapter 5: Testing Email Content

Chapter 6: Social Media Beyond Social Networks

Chapter 7: Building a Brand Online

Chapter 8: Leveraging Content and Data

Chapter 9: User Segmentation

Chapter 10: Venture Capital in New York City