I’m a sucker for adages. If you tell me a short, pithy, memorable quote, I’ll probably believe it blindly. And I bet I’m not alone. Think about it: how many times a day do you say or hear phrases like, “Better late than never,” “When in Rome, do as the Romans,” “If it ain’t broke don’t fix it,” or one of my favorites, “Too many cooks spoil the broth.”
There’s something comforting about these short, pithy sentences. They’re easy to remember, widely applicable, and somehow they just sound true. Which is why writers are always chasing after them. In his essay, “The Short Sentence as Gospel Truth,” Roy Peter Clark urges writers: “Express your most powerful thought in the shortest sentence.” In other words: Think long, write short.
Why does this matter for Microlearning®?
What does the ability to express a powerful thought in a short sentence have to do with creating effective Microlearning? In a word, everything. (more…)