Google Docs Update

In our effort to keep up with the times, we have just released an updated Google Docs course that supports the new layout changes.

What becomes immediately apparent is that Google Docs now sports the same styling of other Google services, like Gmail, Calendar, Reader and Google+. This update has more brand renovating than it does any major change in functionality. That said, there are definitely some revamped tools you can use in Google Docs that make the service much better than before.

The simplified “drag and drop” method for organizing documents into Collections and uploading files to store on the GDocs cloud makes any process much simpler. Collaborating on documents is also a feature that stands out, which both streamlines editing documents and makes editing documents fun. Watching your collaborators work on the same document at the same time will always be exciting to see.

Some other tools that don’t get much notice but are similarly inspiring include the template creation and the unlimited cloud storage.

Creating templates saves you loads of time, and ensures quality across each of your documents. It works best if you have a recurring format that you constantly use and come back to, and would rather spend the time it takes drawing up the same spacing and font size instead on actually writing. You can also search for and use templates that are made public to make drafting certain kinds of documents, be they reports or resumes, less time consuming. If you think your template is up to snuff, feel free to make it public to let others save time as well.

The other feature I would mention is Google Docs moonlighting as a cloud storage facility. I jest about the moonlight, as Google strives to make its storage capacity and simplicity known to people who just think it’s a search engine with a free email network. Every user with a Google account gets 1300 MB to start, with the option to purchase more. Text documents only take up so much space, and with prices like five dollars for 20 gigabytes, it’s hard to pass up. Just drag your files to Google Docs, and take a breath knowing that a hard drive malfunction can no longer foil you.

Posted in Site Updates | Tagged , , , , , , | Leave a comment

The Expert Series: Ben Lerer

Name: Ben Lerer

Title: Building Thrillist

Bio: Ben Lerer is the CEO and Co-founder of Thrillist, a daily city guide with a presence in over 20 cities and over three million subscribers. Since its launch in 2005, Lerer has overseen the growth of Thrillist’s marketing, sales and business development efforts. He has also overseen its recent acquisition of members-only online retailer, JackThreads.com, and the launch of localized commerce platform, Thrillist Rewards. Ben also serves as Manager of venture fund Lerer Ventures, and sits on the Board of Directors for the East River Development Alliance, a New York non-profit organization.

Description: Ben Lerer discusses how be built Thrillist from the ground up, and how its three brands leverage e-commerce and email marketing opportunities.

Watch: Head to grovo.com/experts to access the full interview for free with a Grovo account. You can also Like or Tweet the Expert Series by noon ET 1/26 to tune in for free.

Chapter 1: Thrillist Inspiration & History

Chapter 2: Email as More than Marketing

Chapter 3: Iterating on the Business

Chapter 4: Email Marketing Experiences

Chapter 5: Testing Email Content

Chapter 6: Social Media Beyond Social Networks

Chapter 7: Building a Brand Online

Chapter 8: Leveraging Content and Data

Chapter 9: User Segmentation

Chapter 10: Venture Capital in New York City

Posted in Expert Series | Tagged , , , | Leave a comment

New Google Analytics Reports Coverage

This week we have released the next installment of our Google Analytics education.

The newest version of Google Analytics has similar sections and functionality to the old version, but its layout and added features required us to completely revamp our coverage on the different reports that are offered.

The first few lessons in this course cover the new Home tab. The Home tab includes familiar features like Intelligence, but also includes the new Real Time monitoring feature, which lets you see who is on your site at any given moment.

 Real Time Reporting

The bulk of this course is taken up by teaching you how to use some of the more “traditional” sections of Google Analytics, including Audiance (previously Visitors), Traffic Sources, Content and Conversions (Previously Goals).

If you’d like to learn more about the basic layout and navigation of the new Google Analytics, check out our lessons on Google Analytics Getting Started.

Posted in Uncategorized | Tagged , , | Leave a comment

3 Coolest Features on the Amazon iPhone App

The world’s largest online shopping mall can fit in the palm of your hand. Check out three of the ways Amazon helps you find and save items, compare prices and place orders–all without ever booting up your computer.

1. Amazon Remembers

Part visual sticky note, part search engine, Amazon Remembers allows you to snap and save a photo of items you’d like to remember–whether it’s your neighbor’s enviable set of lawn flamingos, or office supplies that you keep forgetting to order. Amazon takes the functionality one step further by scanning your photo and searching the vast reaches of the Amazon inventory for something similar.

Amazon Remembers

2. Scan It

For quick price comparisons on the go, not much beats Amazon’s mobile “Scan It” feature. All you have to do is open the feature, line up the barcode and wait for your results.

Amazon Scan It

3. Mobile 1-Click Ordering

Simply enable Mobile 1-Click Ordering in your Amazon app settings, and you’re well on your way to being the fastest shopper in the West. 1-Click Ordering allows you to skip those bothersome checkout and order confirmation steps. Just beware that, in exchange for lightning-fast ordering, you’re giving up the chance to alter shipping methods or add any gift options.

Head to Grovo for more Amazon help and tips.

Posted in Uncategorized | Tagged , , , , , | Leave a comment

The Expert Series: Andy Dunn

Name: Andy Dunn

Title: Vertical Retail and Social Media

Bio: Co-Founder and Chief Executive Officer of Bonobos, Andy Dunn helped start the men’s apparel company in 2007. Venture-backed by Accel and Lightspeed Partners, Bonobos has since grown to be the largest apparel brand in the United States ever launched over the web. Dunn’s innovative business model has been featured in such influential publications as The New York Times, Wall Street Journal, Financial Times, Forbes, BusinessWeek, Entrepreneur and Inc.

Description: Andy Dunn describes how he has leveraged social media to help build a vertically integrated product with stellar customer service.

Posted in Uncategorized | Leave a comment

Grovo Launches “The Expert Series”

New York, NY (January 19, 2012) – Grovo.com, a leading Internet Education and training platform, today launched the Expert Series, a recurring web series of live-action interviews with leading entrepreneurs and Internet pros. Grovo Experts will talk about their company goals, and the products they use most, why they use them, and how they get the most value from them. The Expert Series premieres today with Bonobos Co-founder and CEO, Andy Dunn, followed by David Tisch, Managing Director of TechStars NY on January 20, and Ben Lerer, Co-founder and CEO of Thrillist, the following week.

“Who’s better to learn to use the web than the people who create and use it best?” says Jeff Fernandez, Co-founder and CEO of Grovo. “The Expert Series is a behind-the-scenes, candid conversation about how they use the Internet, why it’s changing and how they take advantage of all it has to offer.”

Grovo’s Expert Series sheds light on the evolving world of Web 2.0, with insights from the entrepreneurs, small business owners, celebrities, journalists and investors that help shape the way we use the Internet today. Grovo will roll out new experts each week to help users better understand not only HOW to use the leading web sites and tools, but WHY, all illustrated by real life examples and experiences. Grovo’s premiere of the Expert Series will feature:

  • Andy Dunn – The Co-founder and CEO of Bonobos.com stops by to talk about how he has leveraged social media to help build a vertically integrated product with stellar customer service. From brand building, to customer acquisition, to the evolution of ecommerce, Andy walks users through his social media strategy with examples from Twitter and Facebook. (Thurs., Jan. 19)
  • David Tisch – Managing Director of TechStars NY talks about what he looks for in companies and the characteristics of successful startups in today’s competitive environment and how companies are building a personality through social media. (Fri., Jan. 20)
  • Ben Lerer – Co-founder and CEO of Thrillist and Partner at Lerer Ventures discusses how he built Thrillist from the ground up and how its three brands leverage e-commerce and marketing opportunities. Learn about the value of leveraging email marketing, social media, user segmentation, and leveraging your site’s content and data to grow. (Wed., Jan. 25)
###

Grovo’s content library currently features over 1,300 video lessons and provides education for over 100 leading sites. Grovo expects to add several thousand new lessons in 2012, while updating all current content to maintain relevancy. All content is produced in-house by Grovo’s expert team of writers, editors and voice-over talent, and is constantly updated.

Posted in Release | Tagged , , , , , , | Leave a comment

10 Ways to Discover Music Online

For those born in the mid-to-late 80′s, our formative years coincided with those of the Internet. Days of hearing a catchy tune of the radio and jumping to your feet to see if the DJ would announce the artist’s name were replaced by P2P networks like Napster and KazaA. The model for music discovery changed all the time. This is something I was good at, I think.

Here are 10 ways to discover music on the Internet today:

  1. Online Radio Stations like Pandora or Last.fm are a great place to start as they provide many different ways to find and discover tunes. Check out Last.fm Discover and Pandora’s revolutionary Music Genome Project, which breaks music down into some 400 attributes by tonality, tempo, vocals, and beyond, to make educated suggestions about music you might like based on your feedback. Streaming services like Rdio and Spotify also have radio functionality that’s worth checking out given the tremendous library of music they’ve licensed.
  2. Music Blogs most often stay up on newsworthy happenings in the musical universe, whether on mega pop stars or up and coming independent artists. While Pitchfork will surface all things pop-culture, other blogs, like L.A’s Aquarium Drunkard give you great editorial coverage of awesome music spanning many generations. Many of today’s blogs come with embedded players so you can hear the tunes right on site.
  3. Music Aggregation Sites like, The Hype Machine and We Are Hunted, crawl the far reaches of the Internet for top-of-discussion tunes on music blogs, streaming sites, and more. Discover what’s hot and listen to it directly on site.
  4. Live Playlist site, Turntable.fm, is an interesting animal in the world of online music. It provides for a platform through which DJ’s can battle each other. Tunes are uploaded on behalf of the user so, depending on what DJ you’ve tuned into, you might end up hearing something you’ve never heard before.
  5. Bandcamp is a wholly different animal. It is for the artist–a platform through which artists can post their albums for consumers to listen to and purchase. Following Bandcamp on Twitter and Facebook should turn up some great music!
  6. Google Groups: Perhaps you’re a weathered audiophile yourself; but, so are your friends–inevitably some of the greatest resources out there. Create a Google Groups account and open up a perpetual discussion about music, shows, upcoming album releases, best music streaming sites, and more.
  7. Amazon Lists: As I posted back in late September 2011, Amazon is one of the best places for user-based recommendations. Amazon’s been around forever, and reviews and top 10 lists have been written about most any product you can think of. This is no different for music. Amazon features terrific user-curated lists written by actual fans of the music–a rare asset in these days of licensing and marketing from the big name record labels.
  8. Social Media Outlets, like Facebook and Twitter, sometimes tell you what some kid you knew in the fourth grade ate for dinner. They are also a terrific line to today’s artists, music blogs, music venues, and music-loving friends. Go down the rabbit hole and see what’s there.
  9. Identify Music Apps: It’s not until you see a human being operate a device like this that you really believe it. Apps like Shazam, MusicID and SoundHound will actually identify a song being played. Many will offer artist bios and iPod integration and so on. No more waiting for the DJ to tell you what artist they just played.
  10. Live Shows: For goodness sake, go outside. Leave your laptop at home, and go outside. Sidewalk saxophone players await! Search for a few local venues by you, and see who’s playing tonight. Chances are the venue’s site has a link to the band’s homepage, where you can give a listen to see if you’d like to hear them live. Get there. Mix it up with some strangers. Crowd surf. Come back and tell Grovo how you ended up screaming at some stranger about how Kid A is Radiohead’s best album and changed music forever. We’ll support you. Use the Internet to get there with sites like Ticketmaster and Live Music Blog. For New Yorkers: The Bowery Presents, Brooklyn Bowl, Brooklyn VeganFree Williamsburg.
Posted in Big Picture | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Salesforce Chatter for Real-Time Collaboration

Time is money and if your employees are sitting in meetings and waiting for updates from coworkers, then you’re wasting both. Salesforce Chatter lets coworkers collaborate in real-time without having to be together. No more sifting through old emails, or playing phone tag to find the information you need; Chatter keeps it together for you while keeping you in constant contact with your coworkers. Chatter is essentially a social network specific to your business’s Salesforce account. Users create profiles, post statuses, share files, join groups, comment on each others’ feeds, and send direct messages.

Even if you’re not a Salesforce user, you can sign up for Chatter using your company email, and get in on the conversation. If you’re on Salesforce already then you can start following accounts and cases, and receive automatic updates about them right in your feed. So you’ll know when problems arise and are resolved without ever even having to ask. And with the sales and service cloud you can store your reports, files, and presentations, and share them from anywhere.

Chatter works for companies both big (Caesars Entertainment, Nikon) and small. Over 100,000 companies all over the globe use Chatter to keep their staff up to date and on the ball.

Check out our lesson on what is Salesforce Chatter to get started today!

Posted in Problem Solver | Tagged , , , , | Leave a comment

Prezi Adds Dimension to Presentations

And away with the Powerpoint presentation! In yet another example of dope cloud-based applications replacing increasingly obsolete software, flash-based presentation app, Prezi, shatters the linear shackles of slide-by-slide presentation programs.

As our first lesson on Prezi will tell you, it is a cloud-based presentation platform that allows you to create multimedia presentations that pan, zoom and shift to help share ideas. The slides and templates of traditional presentation tools, like Powerpoint, are replaced with a canvas where you can use different views or camera stops to queue or emphasize talking points. These rich, moving presentations have been used in numerous TED Talks and are starting to make headway in the corporate world, replacing traditional slide-based presentation tools.

Here is an example of Prezi in use:

Watch our course to learn how to get the most out of Prezi.

Posted in Problem Solver | Tagged , , , | Leave a comment

Creativity Rises with Crowdfunding

Finding a group of people who share your interests and values has never been easier, whatever those interests or values might be. And through Kickstarter, you can find creative projects that can benefit from your support, and you can tap the resources of a global community you may not have known was ready to support you.

Creative projects are often hard to get funded by any one entity, but there is often no shortage of demand or target market. So, rather than convince an investor that the target market exists, why not just ask them directly?

It’s a  pretty simple premise: creative endeavors apply to be featured on Kickstarter. Once accepted they must declare a deadline and minimum goal of funds to raise. Donations are made, and if the project reaches its desired goal, funding is awarded. Projects that do well are often presented with short video and text content explaining themselves. Projects also offer incentives behind designated monetary levels of support.

So what kind of projects are creative? Projects include: musicians trying to get their first solo album recorded; artists trying to get a comic book completed and distributed; or bringing a classy take on live-action role playing to a wider audience.

Does it work? Well, this past year, one entrepreneur in Chicago pre-sold nearly a million dollars worth of his product. While this is an exceptional case, it is only one of the over 15,000 projects that have been successfully funded through Kickstarter.

If you want to see more projects, check out their recent The Year in Kickstarter feature for more highlights and trends from the past year.

And to learn more about how to support a project or start your own, check out Grovo’s course on Kickstarter.

Posted in Uncategorized | Tagged , , , , | Leave a comment